Attracting more customers for your business is a tough job these days with so much competition. One cannot afford to waste precious time on Search Engine Optimisation, Word of Mouth or any kind of Referral Marketing. Businesses need instant results and success to get a lift off, and that’s where Micro-Influencers come in. These people don’t cost much to hire, but still, show amazing conversion rates for any kind of businesses one can ever wish for. So, without further ado, let’s first learn about what exactly are Micro-Influencers and how to advantageously use them.
Definition Of Micro-Influencers And Four Ways To Use Them To Your Advantage
Micro-Influencers are specific niche influencers that who have low follower counts, but still, have a very interactive audience. Major celebrities cannot be confused with Micro-Influencers. Micro-Influencers generally have around 25,000 followers on either social media platforms like Twitter or Instagram and thus use the social media to promote your business. This is what you call Influencer Marketing.
Following are the some of the greatest tips on how to perfectly use Micro-Influencers to your advantage for your business :
- Using Hashtags That Are Suited For The Business
Using hashtags should be one of the most primary and favourite ways of promoting the business. Letting Micro-Influencers use hashtags to only promote to their audience is a great way to create awareness. Some businesses send various kinds of products to these influencers so that their followers know that about the use and quality of the product. Hashtags do drive huge amounts of traffic.
- Using Content That Is User Generated
There is certain kind of authenticity in user-generated content and that’s what makes customers trust the business more. Using Micro-Influencers to post user-generated content can achieve maximum conversion results and more people will know about the business.
- Using The Power Of Sponsored Posts
Micro-Influencers can be used to create and promote sponsored posts, direct via their accounts, can really help the business. It helps in more post engagements. Can be mostly seen on Instagram or even YouTube. Again, sending the influencers free products in exchange for honest reviews, will also help greatly in creating sponsorship.
- Storytelling Along With Promotion
This type of process involves the Micro-Influencers to create various kinds of stories regarding your business. For example, if your business is selling personal computers, then the influencer will create a nice, true story regarding how your business’s personal computer is enriching his or her life. This helps in creating a more internal connection with your customers.